Sean Cowan

Role: Digital Strategy, User Experience, Creative Direction

Bath & Body Works needed a redesign to accommodate the new vision of the organization after splitting from parent company L Brands in 2021. The new site not only needed to reflect the evolved brand of Bath & Body Works but also serve as the hub of insight into the organization’s focal areas of People, Product, and Planet.

The site is built on a flexible CMS that allows an Atomic Design component-based approach for the site design, affording the communications team the most flexibility as the site will continue to grow as more content to support the organization's missions.

Live Site:
bbwinc.com

Role: Strategy, User Experience and Creative Direction

Stryker get a round knee app was developed as a publicly available app store iPad app. The intent was to demonstrate to patients the benefits of a dual radius knee vs a single radius knee. Physicians and surgeons could also use the app as a patient and caregiver education aid prior to surgery.

The app was developed at the same time as a large national broadcast and digital media campaign. The app was search optimized to return a result for viewers multiscreen browsing while watching TV.

Role: Digital Strategy, User Experience, Creative Direction

The JMSmucker company site redesign focused on the evolution of the company from its small family-owned roots to a global leader in condiments, pet foods, and coffee. Today the JMSmucker company is an $8 Billion global organization with over 40 brands. The goal of the site redesign was to communicate clear story arcs to multiple audiences of consumers, prospective employees, and main street investors.

To date, I have worked on two versions of the site design reflecting the legacy branding and brand refresh in 2021.

Live Site:
jmsmucker.com

Columbus Aesthetic and Plastic Surgery practice needed a new digital marketing platform that delivered a conversion-driven brand experience. Focused on the mobile experience the site features a modular atomic design approach to allow the home page and navigation menu to change priorities on the fly, giving the ultimate flexibility of promoting features and events as needed. Complex measurement tagging provides data-driven insights to make real-time data-driven insights for continued conversion optimizations.

Live Site:
columbusplasticsurgery.com

Role: Project Concept, Strategy, User Experience, Creative Direction

This project was created to develop a streamlined way for Exal’s sales team to bring their product benefits to life for potential customers to see. The site allows the Exal sales team to configure a set of brand logos, colors, and designs for each target customer via a secure admin. Once configured a link can be shared where the target user can quickly demo the product with their brands. At the end of the configuration, a pdf is generated and emailed to the recipient.

Role: UX, UI, Brand Design, and Creative Direction

TickTracker is a mobile app developed to track ticks and the spread of Lyme disease. The app utilizes open data from government sources such as the CDC and other sources including universities and labs that test ticks for vector-borne diseases. Available on both iOS and Android devices the app is available globally and allows users to report tick sightings and bites that then get added to the global data set.

The app was selected by the Department of Commerce to participate in The Opportunity Project in the Future of Healthcare Showcase where it was showcased along with Microsoft at the White House and the Department of Commerce headquarters in Washington D.C. .

DHL needed a quick way to showcase the carton optimization products and services available for E-commerce logistics and warehouse operators. Through two different interactive edutainment experiences, this account-based marketing landing page drove qualified leads to submit a form to learn more about the significant cost savings opportunities working with DHL provides.

2022 PRSA Bronze Anvil Winner

Smart Columbus needed a progressive and robust digital presence to complement the nature of its mission-driven organization to transform mobility across the Columbus region for businesses and residents alike.

Live Site:
smart.columbus.gov

Role: Project Concept, User Experience, Creative Direction

Nationwide Insurance wanted to test the use of immersive technologies to drive the conversion of life insurance product sales leads. The vision was delivered by streaming 360 videos and a VR experience in a browser. The content was designed to be introduced at the appropriate time within the experience as compared to the existing form-based application process. Users were split test to collect data on content consumed and conversion.

Role: Digital Strategy, User Experience, Creative Direction

Bernzomatic was looking for a digital strategy to convert its existing big-box retail brand into a lifestyle brand that featured products, how-to content, social influencers, and ways to join the brand through product registration. Through rapid prototyping, online market research, and a comprehensive measurement plan a new mobile-first experience was designed and developed. To date, the site and brand have outperformed all expectations and continue to lead to more work for the agency.

Live Site:

bernzomatic.com

Role: Concept, User Experience, Creative Direction

These interactive sales tools were created for trade shows and website use to demonstrate specific features and functionality of Ansell’s glove products. Animation and interaction focus on key product features for better message retention as well as showcasing the technologies and innovation that went into the product development.

Role: Concept, Strategy, User Experience, Creative Direction

This augmented reality prototype was developed to demonstrate the data integration from Travel Nevada’s Website to a mobile app. In this example, the cover of the tourism guide published by the state triggers the visualization of road trip routes through the state. Hotspots are pulled from map coordinates and content is managed through the site CMS. 360 video assets developed by the agency are also pulled into the experience.

Role: User Experience, Design, Creative Direction

This kiosk was developed to bring a static print sales aid to life in a touchscreen format for trade shows and Web use. The 3D models were brought to life through animation and video backgrounds to highlight the product benefits in a visually rich execution to drive message retention of the 3 part Owens Corning roofing system.

Role: User Experience, Interaction Design, UI Design, Creative Direction

This video was developed as a training module to train sales reps on how to use the sales tool to present information. The training focuses on highlighting quick-access content on how to leverage new features of the sales tool. This video also highlights the unique navigation and animation leveraged to bring life to typically non-engaging sales materials.

Role: Project Concept, User Experience, Creative Direction, Interaction Design

QN2A was a destination site developed to support a national media campaign for Stand Up 2 Cancer. The project featured actor James Denton as the celebrity spokesperson.

Cancer patients and caregivers can submit questions they wish they would have known to ask at the onset of their cancer journeys. Favorited content can be printed out for use in visits to physician appointments.

The site featured an infinity scroll posting the most recent submission to the top. Users could favorite questions, and share and view the top-ranked questions by the community. In the event of inappropriate content being posted, the content was able to be flagged as inappropriate and sent to review by site admins. The site ran for the length of the paid media campaign.

Safelite Autoglass needed a new conversion-focused landing page to drive leads based on media campaign traffic targeted to specific service areas. Leveraging best practices drove higher conversions based by focusing on clarity of messaging and key conversion points.

Role: User Experience, Creative Direction, Interaction Design

Through the use of visualization tools, this GE Healthcare site educates consumers about the spectrum of radiation exposure as well as allowed visitors to print a conversation guide to take to their next physician visit to address any imaging-related radiation concerns.

Role: Project Concept, User Experience, Creative Direction

Colfax fluid handling had a new pump technology that reduced operating costs significantly for ship owners and operators. This digital sales tool focuses on the key benefits of this new product through interactive storytelling.

The technology worked by leveraging temperature changes in seawater temperatures. In order to demonstrate the effectiveness of the product this visual calculator focused on allowing the user to configure the vessel as well as choose operating routes. Additional effort was placed on the greenhouses gasses saved as well as the total cost of ownership across 1, 5, and 10 years of operation.